| Testimonials “The research Martin has undertaken for us has always delivered “actionable insights” that have allowed us to take a clear next step in our advertising planning or execution. That to me is the best measure of a very good qualitative researcher.”
Brent Annells, Group Account Director, Cummins and Partners
“…and I do mean strategic business partner and not supplier. Martin has consistently demonstrated an ability to evaluate creative concepts in such a way that we have a clear road map against which to refine our approach; he brings insight and clarity to both the strategic and creative process – a skill which we have found hard to come by among a plethora of ‘reputable’ research agencies.”
Jonathan Lum, Strategy Group Head, George Patterson Y&R.
"Martin was able to capture our requirements and deliver a set of findings that have significantly contributed to our core business strategy"
Liz Krnjak - Marketing Manager - Broker Channel
Citibank Australia “His research made a real difference in understanding what people thought and broke down some real barriers that have helped us move forward and influenced our marketing strategies. Martin was extremely professional and an absolute pleasure to work with.”
Michelle Jeuken - Director, Media and Communication
Department of Community Services "Le Grice Research provided a high degree of strategic input into our market research project. The results of their research were clearly articulated and meaningful, empowering us to deliver a far more effective program to our target audience."
Peter Willimott – Director, Marketing & Customer Strategy
IP Australia
“The outputs of this project were instrumental in developing our launch strategy and brand positioning...and 3 years later we are a 3 million plus Melbourne office with a very distinct positioning. Thank you Martin! “
Derek Leddie, CEO
The Leading Edge
“I found the project report very valuable and a great reference point for our product development efforts.”
Barnaby Jenkins - Senior Manager - Business Development Credit Cards
Citibank Australia "Le Grice Research delivered a highly professional report and presentation which has been invaluable in helping to articulate complex market issues with clarity. Thank you Martin, it has been a great pleasure to work with you!"
Hon Craig Knowles, Investec Bank (Australia) Limited "Martin's survey of our clients was first class. He was able to take a complex topic, with which he was not familiar, and distil a wide range of views into a thoughtful, coherent and well organised analysis."
Peter Mansfield, Head of Project & Infrastructure Finance, Investec Bank (Australia) Limited. "Martin was able to use his research expertise to provide us with valuable insights into the needs of clients and financial advisers. The report provided us with clear outcomes and recommendations that we will incorporate into our project."
Lisa Bremner, Head of Dealership Marketing, Colonial First State "Colonial First State commissioned Martin Le Grice to undertake qualitative research with financial advisers and key internal stakeholders. Martin was responsive to our research needs, adhered to tight timelines, and delivered quality reports and presentations. All aspects of the research were undertaken with professionalism, enthusiasm, and integrity. Martin engaged well with senior managers across our business and his insights have provided valuable input to our direction."
Iain Middlemiss, Senior Manager Marketing Research, Colonial First State |
